Selling physical products (planners, journals, workbooks) and digital products (courses, online schools, webinars) requires strategy, creativity, and a clear business foundation. At Glamprintgo, we specialize in helping leaders design and launch these types of products, and today we’re sharing three essential rules to guide your journey to success. Ready to level up? Let’s dive in!
Rule #1: Volume is the Name of the Game
When it comes to selling physical products like planners and journals, volume is everything. The product-based business thrives on numbers, and understanding this is crucial to building a sustainable income stream. For example, if your goal is to generate $5,000 a month selling a $35 product, you’d need to sell 142 units monthly.
Strategies to Boost Volume:
- Expand Your Community: The larger your audience, the greater your sales potential. Prioritize growing your email list and social media presence.
- Sell at Events: Conferences, trade shows, and expos are fantastic places to connect with customers and generate buzz.
- Collaborate: Partner with influencers and other brands in your niche to reach new audiences.
- Run Social Media Ads: With a dedicated budget, ads can help you scale quickly.
💡 Pro Tip: If you’re just starting, don’t let volume overwhelm you. Begin by building a community (more on this below) and growing your reach organically.
Rule #2: Community Wins Every Time
Your community is the lifeblood of your business. Whether you’re selling a beautifully designed planner or launching an engaging online course, a strong community will amplify your brand’s success. Why? Because loyal fans become repeat customers and word-of-mouth marketers.
Build a Thriving Community with the 3 P’s:
- Product: Focus on delivering value and solving problems with your offering.
- Platform: Choose the right platform (Instagram, Facebook, LinkedIn, or TikTok) to engage your target audience.
- People: Connect authentically with your audience. Share stories, ask for feedback, and make them feel like part of your journey.
📆 Focus: Dedicate time to nurturing your community. Host live Q&A sessions, post engaging content, and create moments of connection that turn followers into raving fans.
Rule #3: Know Your Business Model
Every successful product business starts with a clear understanding of how it will operate. For physical and digital products alike, the way you manufacture, sell, and deliver will shape your success.
Physical Product Models:
- Amazon & Print on Demand: Great for those who want low upfront costs and easy fulfillment.
- Self-Fulfillment: Perfect if you love the hands-on approach of managing inventory and shipping.
- Wholesale Partnerships: Expand reach by getting your products into stores or working with distributors.
Digital Product Models:
- Courses & Webinars: Platforms like Teachable or Thinkific allow you to build online schools with ease.
- Memberships & Subscriptions: Recurring income can come from providing exclusive content.
- Bundled Digital Goods: Pair a course with a workbook or downloadable guide for maximum value.
🎯 Actionable Step: Reflect on your goals and resources. Are you looking for passive income? Or do you enjoy a hands-on approach? Your business model should align with your vision for success.
How Glamprintgo Helps Leaders Like You
At Glamprintgo, we’re more than a design and consulting firm; we’re your partner in crafting unforgettable products. From concept ideation to manufacturing and launch, we help you:
- Create stunning planners, journals, and workbooks with premium features (spiral binding, custom tabs, and more).
- Build digital product ecosystems like online courses, webinars, and automated email funnels.
Whether you’re new to the product game or scaling to the next level, we’ve got the expertise and tools to help you succeed.
✨ Ready to launch your dream product? Contact us today to start designing something extraordinary!